Basic Information
Category
Server
Methods
track
Tags
Advertising
Scope
fbq
How It Works
sync events
Sync all-sided events from CDP to Meta offline conversion. This destination enables seamless synchronization of comprehensive event data from your Customer Data Platform directly to Meta's offline conversion system.
By connecting your CDP with Meta Offline Conversions, you ensure that all customer interactions and conversion events are accurately tracked and attributed, providing a complete view of your marketing performance across both online and offline channels.
This integration helps optimize your Meta advertising campaigns by feeding back conversion data that occurs outside of Meta's direct tracking, such as in-store purchases, phone orders, or other offline interactions that result from your online advertising efforts.
Implementation Guidelines
- Tracks multiple Meta identifiers (fbp, fbc, lead_id, etc.) across Facebook, Instagram, and WhatsApp
- Supports enhanced conversion tracking with user data matching for improved attribution
- Maximizes ad performance with complete conversion data synchronization
Compatibility Information
Compatible Sources
- Server
Track IDs Supported
fbp, fbc, lead_id, page_id, page_scoped_user_id, whatsapp_business_account_id, ctwa_clid, instagram_business_account_id, ig_sid, anon_id, madid
Supported Actions
Available Actions
Add payment details, Add to cart, Add to wishlist, Sign Up, Contact, Qualified Lead, Lead, Start Checkout, Converted Lead, Purchase, Schedule, Donate, Start Trial, Submit your application, subscription, Imported Lead, Order Created, Order shipped
