What Services are Included in This Material Plan? How much Content is Provided?
All Material Solutions Include Three Core Service Modules:
A. Intelligent Theme Planning: Create Multi-Dimensional Creative Themes Based on Your Business Core and Audience Pain Points, Covering Offers, Service Advantages, and Scenario Solutions.
B. Dynamic Material Output: Each Theme is Expanded into 1–2 Highly Relevant Creative Materials, Including Copywriting, Visual Design, and Platform-Specific Formatting.
C. Data-Driven Optimisation: Continuously Monitor ROAS to Automatically Replace Underperforming Themes, Ensuring Materials Precisely Align with your Advertising Budget.
For Details on Material Quantities, please refer to the "Creative Plan" Table Above.
What if I Want to Change the Direction of a Clip or Add/Remove Clips Halfway Through?
We Offer a Flexible Adjustment System to Keep Up with Market Changes:
A. For Small Changes, like Tweaking Copy or Swapping a Few Images, We Usually Handle these within a Reasonable Scope.
B. For Bigger Changes, Like Switching Themes or Significantly Changing the Amount or Complexity of Materials, We’ll Discuss the Situation with You and Offer Flexible Extra Options or Pay-As-You-Go Services.
How Do You Ensure the Materials are Effective? Will You Provide Performance Reports and Suggestions for Improvement?
The Effectiveness of Materials Depends on Many Factors like Budget, Bids, Audience Targeting, and Landing Pages. We Ensure Material Effectiveness through Three Key Approaches:
A. Platform Adaptation: We Follow Each Channel’s Best Practices for High Conversion (e.g., Facebook’s Image and Text Guidelines, Google’s Ad Text Density).
B. Audience Insight: We Dynamically Adjust Creative Direction based on Consumer Data in the Target Area.
C. Goal Alignment: We Avoid Ineffective Exposures and Make Sure Every Material has a Clear Conversion Goal.
Please Note that Deep Delivery Optimisation, Data Analysis, and Performance Reporting are usually part of Media Delivery Management Services. If You Use Our Delivery Services, We Will Integrate these Optimisations for you.