XiaoHongShu Offline Conversions
Basic Information
How It Works
Import conversions into XiaoHongShu Ads to optimize your advertising campaigns and improve return on investment.
This destination allows you to seamlessly sync valuable customer conversion data from your CDP platform directly to XiaoHongShu's advertising system. By connecting offline conversions like store visits, phone calls, form submissions, and purchases back to specific ad clicks, you enable more accurate attribution and campaign optimization.
The integration supports tracking various customer behaviors including form submissions, qualified leads, purchases, WeChat follows, and other meaningful actions that indicate campaign effectiveness. This data helps XiaoHongShu's algorithm automatically find more customers who are likely to take similar high-value actions.
Implementation Guidelines
- Connect customer actions to ad clicks - Use click IDs to attribute offline conversions like store visits and phone calls back to specific Xiaohongshu ads
- Sync valuable customer behaviors - Track form submissions, qualified leads, purchases, and WeChat follows to understand campaign ROI
- Optimize for high-value conversions - Feed conversion data to Xiaohongshu's algorithm to automatically find more customers who take meaningful actions
Compatible Sources
- Server
