Measurement Protocol events

DESTINATION Event Stareams

Basic Information

Function Overview

sync events

Send event data to GA4 via Measurement Protocol for analytics and user behavior tracking. This destination enables seamless integration between your data sources and Google Analytics 4, providing comprehensive insights into user interactions and engagement patterns.

The Measurement Protocol allows you to send HTTP requests directly to Google Analytics servers, enabling server-side event tracking that complements client-side tracking. This ensures complete data collection even when users have ad blockers or JavaScript disabled.

Implementation Guidelines

Tracks GA4 identifiers (client_id, app_instance_id, session_id) for accurate user and session tracking
Supports enhanced user data collection with hashed personal information for privacy-safe analytics
Enables server-side event tracking for complete and reliable data integration with GA4