Los Angeles
Topkee Solutions · own-stack moat
Spend Shield
Claw back the money wasted on junk traffic and tired creatives
In our own account, blank and irrelevant search terms in a single Search campaign burned HK$23,564 in one 28-day period — 45% of that campaign's spend.
As advertising budgets scale, waste becomes harder to see. It can hide inside irrelevant search terms, zero-conversion keywords, exhausted creatives, weak audiences, and campaigns that generate activity but no commercial outcome.
Founded 2010
Google Premier Partner
5K+ Client Cases
2-minute form · View-only access · No system changes required · Diagnosis within 3 working days
What Wasted Ad Spend Actually Looks Like
Before we diagnose client accounts, we apply the same standard to our own. This real Campaign Intelligence Report shows exactly where budget was being wasted down to the search term, creative, and dollar amount.
Real account. Real spend. Real problems named.
This is the diagnostic report on our own ad account — we measure ourselves with the same ruler. Its job is to pinpoint problems down to the decimal, not to dress up results.
1
Irrelevant Search Terms — Waste Quantified
Blank and irrelevant search terms consumed S$23,564 in just 28 days, approximately 45% of this campaign’s total spend. These clicks created cost without creating meaningful commercial value.
Action:
Exclude irrelevant terms, tighten targeting, and stop paying for traffic unlikely to become customers.
Commercial Impact:
S$23,564 of spend identified for review and reallocation.
Action:
Exclude irrelevant terms, tighten targeting, and stop paying for traffic unlikely to become customers.
Commercial Impact:
S$23,564 of spend identified for review and reallocation.
2
High Spend. Zero Revenue.
The report identifies individual keywords consuming budget without producing a bottom-line conversion. One broad-match keyword alone spent S$6,124 with zero closed deals. The point is not simply to say “performance is weak.”
It is to show:
Which keyword · How much was spent · What it produced · What should happen next
Action:
Pause, restrict, or restructure zero-conversion spend before adding more budget.
It is to show:
Which keyword · How much was spent · What it produced · What should happen next
Action:
Pause, restrict, or restructure zero-conversion spend before adding more budget.
3
Creative Fatigue and Delivery Gaps — Flagged Early
Waste does not only come from keywords. Spend Shield also identifies creatives that continue spending after performance has deteriorated, as well as ad groups with insufficient creative coverage.
In this report:
0.48% CTR was flagged against an account average of 1.08%, while another group had no active creative coverage.
Action:
Replace fatigued creatives, restore missing coverage, and stop weak assets from continuing to consume budget.
In this report:
0.48% CTR was flagged against an account average of 1.08%, while another group had no active creative coverage.
Action:
Replace fatigued creatives, restore missing coverage, and stop weak assets from continuing to consume budget.
Spend Shield Does Not Just Cut Waste. It Finds What Deserves More Budget.
The same report identified a positive cell producing an 8.63× ROAS from a single ad group.
Stop funding what is wasting money.Protect what is working. Reallocate budget towards stronger revenue paths.
The same report identified a positive cell producing an 8.63× ROAS from a single ad group.
Stop funding what is wasting money.Protect what is working. Reallocate budget towards stronger revenue paths.
Detect Waste → Protect Winners → Reallocate Budget
Your report will follow the same structure, only the search terms, creatives, spend and opportunities will come from your account.
Find My Wasted Ad SpendYour Stack. Your Data. Zero Lock-In.
Your campaign data, tracking, CRM records, and waste signals stay connected to systems your business controls.
We do not build a black box you lose when the engagement ends. With monthly billing and portable data, your marketing history remains a business asset.
Your accounts. Your data. Your revenue history.
ROAS Accountability. No Exit Penalty.
Performance is measured against one commercial standard:
ROAS = Closed-Deal Revenue ÷ Advertising Spend
Every reporting cycle shows what improved, where spend is being wasted, and what action comes next.
If performance is not moving in the agreed direction, you can exit according to the published billing terms without being trapped in a long-term commitment.
Measure the result. Review the evidence. Decide based on performance.
Full Stack Included. Pricing Published.
Three clear service tiers. One connected marketing-to-revenue stack.
From the entry tier onwards, the core SaaS stack, funnel attribution, and Spend Shield audit are included according to plan scope with no separate platform setup fee.
Clear pricing. Defined scope. No hidden technology layer.
Four Leaks, Plugged One by One
Every issue is identified, prioritised and acted on inside your marketing stack. Not buried in a monthly PDF.
Remove Junk Traffic Before It Burns More Budget
Irrelevant search terms, weak keywords, and zero-conversion traffic are identified down to the campaign, ad group, and keyword level.
Topkee then excludes what should not be there, tightens match logic, and removes spend that has little chance of becoming revenue.
Stop paying for traffic that does not move the funnel forward.
Topkee then excludes what should not be there, tightens match logic, and removes spend that has little chance of becoming revenue.
Stop paying for traffic that does not move the funnel forward.
Core Functions: Search-Term Audit · Negative Keywords · Match-Type Control · Waste Detection
Deliverables: Search-Term Review · Exclusion List · Keyword Cleanup · KPI Deep-Dive Analysis
Stop Creative Fatigue Before Performance Falls Further
Creatives do not fail overnight. Performance usually deteriorates gradually while spend continues.
Topkee monitors engagement, CTR, and conversion signals to identify ageing or underperforming assets before they drag down the account.
Weak creatives are flagged, paused or replaced, while empty asset groups are restored with stronger variants.
Topkee monitors engagement, CTR, and conversion signals to identify ageing or underperforming assets before they drag down the account.
Weak creatives are flagged, paused or replaced, while empty asset groups are restored with stronger variants.
Core Functions: Creative Performance Monitoring · Fatigue Detection · Creative Rotation
Deliverables: Creative Refresh · New Ad Variants · Ad Copy Updates · Performance Review
Clean Up Audiences, Bids and Budget Allocation
Not every audience deserves the same amount of spend.
Topkee removes low-value segments, tightens targeting, and adjusts bids so more budget flows towards audiences and campaigns producing stronger commercial outcomes. Budget saved from weak areas is given a clear destination, not simply left unspent.
Move budget away from weak signals and towards proven revenue paths.
Topkee removes low-value segments, tightens targeting, and adjusts bids so more budget flows towards audiences and campaigns producing stronger commercial outcomes. Budget saved from weak areas is given a clear destination, not simply left unspent.
Move budget away from weak signals and towards proven revenue paths.
Core Functions: Audience Exclusion · Bid Optimisation · Budget Reallocation · Media Buying
Deliverables: Audience Cleanup · Campaign Restructure · Bid Adjustment · Budget Reallocation Plan
Reconcile Attribution So Waste Has Nowhere to Hide
A campaign can look successful inside an advertising platform while producing weak downstream sales.
Topkee reconciles marketing conversions with lead, CRM, and closed-deal outcomes so performance is measured against what actually happened after the click. Where supported, downstream quality and conversion signals are returned to the advertising platforms to improve future optimisation.
Make every campaign accountable to real sales outcomes.
Topkee reconciles marketing conversions with lead, CRM, and closed-deal outcomes so performance is measured against what actually happened after the click. Where supported, downstream quality and conversion signals are returned to the advertising platforms to improve future optimisation.
Make every campaign accountable to real sales outcomes.
Core Functions: Attribution Reconciliation · Conversion Validation · Data Return · Revenue TrackingServices: Tag · TagWeber · Topkee GA
Deliverables: Ad-to-Revenue Reconciliation · CDP/Tag Configuration · Offline Conversion Setup · Funnel Validation
One Standard Across All Four
The goal is not simply to optimise the account, but to create a repeatable operating cycle: detect the waste, assign the action, reallocate the budget, and verify the outcome. Every recommendation is tied to a defined work item, so what was identified, what changed, and what happened next remain visible and accountable.
The goal is not simply to optimise the account, but to create a repeatable operating cycle: detect the waste, assign the action, reallocate the budget, and verify the outcome. Every recommendation is tied to a defined work item, so what was identified, what changed, and what happened next remain visible and accountable.
From Baseline to Stop-Loss in 8 Weeks
Weeks 0–2 | Connect & Baseline
We connect your ad accounts, CDP/Tag and attribution data, then establish a clear waste baseline. We show how much budget is going to irrelevant traffic, zero-conversion activity, and fatigued creatives. Know where the money is going before changing where it goes.
Weeks 2–4 | Identify the Waste
Your first Campaign Intelligence Report identifies the exact sources of wasted spend from irrelevant search terms and zero-conversion keywords to ageing creatives and weak audience segments. Every issue is tied to the campaign, location, and spend amount. Waste becomes visible, quantified and actionable.
Weeks 4–8 | Stop Loss & Reallocate
We execute the first priority actions: negative keywords, creative rotation, audience exclusions, bid adjustments, and budget reallocation. Each reporting cycle measures how much waste was identified, how much budget was protected, and where that budget was redirected.
"Cut the waste. Protect the winners. Reinvest with evidence."
"Cut the waste. Protect the winners. Reinvest with evidence."
Every report includes a numbered, traceable action list — not a page of suggestions. In one Topkee reporting cycle, 43 actions were identified and 23 completed. Every action carries a priority, an owner, and a visible completion status.
Spend Shield Is Built Into Every Plan
Spend Shield is included as standard across every Topkee Lead Generation plan. It is not a separate add-on or paid risk module; waste detection, budget protection, and actionable recommendations are built into every Campaign Intelligence Report.
Instead of paying extra to identify wasted spend, every Topkee plan applies the same operating standard: detect waste, assign the action, protect the budget and verify the outcome.
One plan. One revenue system. Budget protection included.
Instead of paying extra to identify wasted spend, every Topkee plan applies the same operating standard: detect waste, assign the action, protect the budget and verify the outcome.
One plan. One revenue system. Budget protection included.
From First Enquiry to Signed Revenue. Fully Traceable.
Founded in 2010, Topkee has supported 5,000+ client cases across multiple markets, with an on-the-ground Los Angeles team since 2025. We connect advertising, enquiries, sales follow-up and closed revenue into one measurable system, and apply the same accountability standard to our own campaigns.
The standard is simple: marketing should be traceable to a commercial outcome.
Founded 2010
Google Premier Partner
5K+ Client Cases
Brands and Organisations We Have Supported
FAQ
Your sample report shows ROAS of just 0.21×. Does the System Actually Work?
Yes, because the purpose of the system is to expose weak performance, not hide it. This report came from a scale-up test on Topkee’s own advertising account. Within 56 days, it identified the breakdown down to specific pages, keywords and funnel stages, generating 43 traceable actions, with 23 completed by early July.
We publish our own difficult numbers for one reason: to reveal the problem, assign the action, and verify whether performance improves.
We publish our own difficult numbers for one reason: to reveal the problem, assign the action, and verify whether performance improves.
Your own account wasted $23,564. Why Should I Trust Spend Shield?
Because the waste was identified, quantified, and acted on. The problem was not that the waste existed; it was that it had been allowed to continue without being clearly named. In the same reporting cycle, the HK$23,564 loss was traced to specific search terms, with corrective actions such as negative keywords and tighter match controls added to the action list.
Spend Shield does not claim waste will never happen. It makes waste visible, assigns the fix, and tracks whether the loss is reduced.
The same system measured our account first.
Spend Shield does not claim waste will never happen. It makes waste visible, assigns the fix, and tracks whether the loss is reduced.
The same system measured our account first.
Is the Waste Audit Included in My Plan?
Yes. The waste audit is included as standard in every Campaign Intelligence Report. ‘Creative & Audience Waste’ is a core reporting chapter. Not a paid add-on and not restricted to premium tiers.
Every Topkee Lead Generation plan includes the same waste-detection framework; plans differ mainly by media scale, campaign scope and delivery support.
Every Topkee Lead Generation plan includes the same waste-detection framework; plans differ mainly by media scale, campaign scope and delivery support.
How Quickly Can Spend Shield Start Reducing Waste?
Weeks 0–2: Connect the data and establish the waste baseline.
Weeks 2–4: The first report identifies where spend is being lost.
Weeks 4–8: Priority stop-loss actions are executed, and budget is reallocated.”
Some actions, such as pausing zero-conversion keywords, adding negative keywords or replacing fatigued creatives. Can begin as soon as the waste is identified.
The amount recovered depends on how much waste exists in your account, which is why we diagnose first instead of promising a fixed saving.
Find the waste first. Stop the loss second. Measure what was protected.”
Weeks 2–4: The first report identifies where spend is being lost.
Weeks 4–8: Priority stop-loss actions are executed, and budget is reallocated.”
Some actions, such as pausing zero-conversion keywords, adding negative keywords or replacing fatigued creatives. Can begin as soon as the waste is identified.
The amount recovered depends on how much waste exists in your account, which is why we diagnose first instead of promising a fixed saving.
Find the waste first. Stop the loss second. Measure what was protected.”
How Does Topkee Measure ROAS?
Topkee uses one fixed commercial formula: ROAS = Closed-Deal Revenue ÷ Advertising Spend.
We do not rely only on platform-reported conversion values or form submissions. Revenue is reconciled against actual closed sales, so every reporting cycle shows what marketing really returned to the business.
Leads show activity. Closed revenue shows the result.
We do not rely only on platform-reported conversion values or form submissions. Revenue is reconciled against actual closed sales, so every reporting cycle shows what marketing really returned to the business.
Leads show activity. Closed revenue shows the result.
If You Cut Waste, Will Lead Volume Drop Too?
Not necessarily. Spend Shield is designed to remove inefficient spend, not shrink the account blindly.
We target areas with weak or no conversion evidence, such as irrelevant search terms, zero-conversion keywords, and fatigued creatives, then redirect budget towards paths already producing stronger commercial outcomes.
The system also checks for exceptions before cutting. A keyword may look weak on the surface but still produce valuable conversions, so decisions are based on actual conversion efficiency and downstream results, not labels alone.
Cut the waste. Protect the winners. Reinvest where the evidence is stronger.
We target areas with weak or no conversion evidence, such as irrelevant search terms, zero-conversion keywords, and fatigued creatives, then redirect budget towards paths already producing stronger commercial outcomes.
The system also checks for exceptions before cutting. A keyword may look weak on the surface but still produce valuable conversions, so decisions are based on actual conversion efficiency and downstream results, not labels alone.
Cut the waste. Protect the winners. Reinvest where the evidence is stronger.
Can I Take My Data With Me If I Leave?
Yes. Your waste signals, attribution data, tracking records, and CRM history remain connected to systems your business controls.
Where applicable, this includes exportable records, tracking structures, pixel ownership, and the agreed handover process. If you end the service, the relevant data leaves with you, not with the agency.
Your data. Your history. Your business asset.Yes. Waste signals, attribution data, pixel and CRM records all live on your own TTO CDP stack: raw event data + schema + pixel ownership + exportable formats + a hand-over SLA. Monthly billing — leave and it all leaves with you.
Where applicable, this includes exportable records, tracking structures, pixel ownership, and the agreed handover process. If you end the service, the relevant data leaves with you, not with the agency.
Your data. Your history. Your business asset.Yes. Waste signals, attribution data, pixel and CRM records all live on your own TTO CDP stack: raw event data + schema + pixel ownership + exportable formats + a hand-over SLA. Monthly billing — leave and it all leaves with you.
What If Performance Isn’t Moving in the Right Direction?
Every reporting cycle is measured against the same commercial standard: ROAS = Closed-Deal Revenue ÷ Advertising Spend.
If performance is not moving in the agreed direction, you are not locked in. Give us at least 24 hours’ notice before your next billing date, and you may end the service according to the agreed terms, without an exit penalty. Your relevant data and records remain available for handover under the agreed exit process.
Measure the result. Review the evidence. Decide based on performance.
If performance is not moving in the agreed direction, you are not locked in. Give us at least 24 hours’ notice before your next billing date, and you may end the service according to the agreed terms, without an exit penalty. Your relevant data and records remain available for handover under the agreed exit process.
Measure the result. Review the evidence. Decide based on performance.
How Is Spend Shield Different From Hiring a Media Buyer?
A media buyer manages campaigns and media spend. Spend Shield adds the operating system around that work: attribution, waste detection, data return, creative monitoring, budget control, and measurable revenue outcomes.
Instead of relying on one person to spot problems manually, every reporting cycle identifies where budget is being wasted, assigns the action, and records whether it was completed. You get the execution team plus a standardised, traceable process without the fixed commitment of adding another full-time hire.
A media buyer runs the campaigns. Spend Shield makes the spend accountable.
Instead of relying on one person to spot problems manually, every reporting cycle identifies where budget is being wasted, assigns the action, and records whether it was completed. You get the execution team plus a standardised, traceable process without the fixed commitment of adding another full-time hire.
A media buyer runs the campaigns. Spend Shield makes the spend accountable.
If performance is not moving in the agreed direction, give us at least 24 hours’ notice before your next billing date and exit without penalty.
Find the Waste First. Decide What to Fix Next.
Start with a view-only diagnosis of your advertising account. We’ll identify where budget is being wasted, what is causing it, and which action deserves priority first.
2-minute form · View-only access · No system changes required · Diagnosis within 3 working days
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