Turn More Enquiries Into Signed Revenue.
Capture → Qualify → Book → Quote → Sign
More Leads Do Not Automatically Mean More Sales.
Topkee follows every enquiry through qualification, booking, quotation, and signed revenue. So you can see exactly where opportunities are disappearing after marketing has done its job.
We run our own campaigns through the same lead-to-revenue system we use for clients. The goal is not to make performance look better; it is to expose where revenue is leaking, prioritise the fix, and verify whether the action worked.
Every stage has a conversion rate, an owner and a next action. Every leak is visible. Every fix is accountable. Every outcome is measured.
See the leak. Assign the action. Verify the outcome.
The real question is what happens after someone shows interest.
Topkee tracks every opportunity from engagement to enquiry, qualification, quotation, and signed revenue. Revealing where potential customers are lost, what is causing the drop, and what should be fixed next.
One funnel. Four revenue leaks. Clear action at every stage.
346 Real Engagements. Only 95 Enquired.
Nearly three in four interested visitors left without contacting the business.
The issue may not be traffic. Friction such as long forms, unclear enquiry paths or a weak mobile experience can stop genuine interest from becoming an enquiry.
Action:
Reduce form friction, simplify the enquiry journey and make the next step easier to complete.
Commercial Objective:
Convert more of the demand you already paid for.
95 Enquiries. Only 20 Qualified.
This is the largest mid-funnel leak.
Without clear qualification rules, lead ownership and response standards, strong opportunities can be missed while sales time is spent on lower-intent enquiries.
Action:
Introduce lead scoring, assign every enquiry to a clear owner, and strengthen first-response and follow-up standards.
Commercial Objective:
Prioritise the opportunities most likely to become revenue.
20 Qualified Leads. Only 6 Reached a Proposal or Quote.
Most qualified opportunities stalled before reaching the next commercial step.
Slow scheduling, unclear ownership and inconsistent follow-up can allow high-intent prospects to go cold before a proposal is even presented.
Action:
Make booking easier, define the next action for every opportunity, and automate follow-up reminders where appropriate.
Commercial Objective:
Move more qualified opportunities towards a buying decision.
6 Quotes. Only 2 Became Signed Deals.
Four commercial opportunities were lost or left unresolved at the final stage.
Was it pricing, timing, objections, competition, or missed follow-up?
Without a complete sales record, management cannot tell and marketing cannot learn from the outcome.
Action:
Track every quotation, objection, follow-up and next action through to the final sales outcome.
Commercial Objective:
Turn more quotations into measurable revenue.
See the Leak. Assign the Action. Verify the Outcome.
Your Data. Your System. Zero Lock-In.
Your lead records, follow-up history, tracking, and attribution data remain connected to systems your business controls.
We do not build a black box you lose when the engagement ends.
Your accounts. Your data. Your revenue history.
Monthly billing and portable records keep you in control.
ROAS Accountability. No Exit Penalty.
Performance is measured against one commercial standard:
ROAS = Closed-Deal Revenue ÷ Advertising Spend
Every reporting cycle shows whether performance is moving in the agreed direction, where revenue is leaking, and what action comes next.
If the service is not meeting the agreed direction, you can exit according to the published billing terms without being trapped in a long contract.
Measure the result. Decide based on evidence.
Full Stack Included. Pricing Published.
Three clear service plans. One connected revenue stack.
Even the entry plan includes the core Topkee infrastructure for landing pages, customer data, lead management, and full-funnel attribution without a separate setup fee or hidden technology charge.
Choose the level of media and service support that fits your business.
Clear price. Defined scope. Connected system.
Capture → Qualify → Book → Close
Every Lead Has an Owner. Every Action Has a Record.
Not another spreadsheet or monthly presentation. Topkee connects the lead-to-revenue journey so every enquiry is captured, qualified, progressed and tracked through to its final sales outcome.
One journey. Clear ownership. Measurable revenue.
Capture Every Enquiry. Lose Nothing Between Channels.
Every enquiry keeps its source, customer details and follow-up history so your team knows where it came from, who owns it and what happens next.
Qualify Before Sales Time Is Wasted.
YME captures customer needs, intent, and key qualification details before routing the opportunity to your team. Automation handles the first response; your people step in where commercial judgement matters.
Faster qualification. Better context. Clearer priorities.
Respond, Book and Move Every Opportunity Forward.
Topkee tracks response time, assigns ownership, and triggers reminders so every qualified opportunity has a visible next step, whether that is a call, meeting, appointment, or quotation.
No qualified lead should sit without an owner or next action.
Track Every Lead to the Signed Deal.
Topkee follows each opportunity through the commercial journey:
Enquiry → Qualified → Booked → Quoted → Signed
See who owns the opportunity, where it stalled, how quickly it progressed, and which campaign ultimately produced revenue.
Marketing sees what sales actually closes.
ROAS is measured against one commercial standard:
Closed-Deal Revenue ÷ Advertising Spend
From Black Box to Measurable Revenue in 8 Weeks
This includes:
Lead ownership
Qualification rules
First-response standards
Booking workflows
Follow-up reminders
Funnel-stage tracking
We work around your existing sales process where practical; no unnecessary system replacement just to start measuring performance.
Every enquiry gets an owner. Every next action gets tracked.
Enquiry → Qualified → Booked → Quoted → Signed
This gives Topkee and your team visibility into what happens after the lead is generated.
Quality and downstream sales signals can then be used to improve campaign decisions across supported advertising platforms.
Instead of optimising only for people who submit forms, we can begin identifying which campaigns generate opportunities your sales team can actually progress.
Marketing sees what sales actually closes.
That may be:
Low lead quality
Slow response time
Weak booking progression
Qualified leads not reaching quotation
Poor sales follow-up
Low close rate
Each optimisation cycle measures commercial outcomes such as:
Qualified Lead Rate · Enquiry-to-Booking Rate · Lead-to-Deal Rate
The process is simple:
Find the leak. Assign the action. Measure the change.
We do not optimise everything at once. We prioritise the issue most likely to improve commercial performance, execute the fix, and verify whether the number moved.
One Report. One Revenue Standard.
Every reporting cycle includes a Campaign Intelligence Report that connects performance to one commercial formula:
ROAS = Closed-Deal Revenue ÷ Advertising Spend
The report does more than show results.
It identifies:
What changed
Where revenue is leaking
Which action comes first
Who owns the action
Whether it was completed
Whether the fix improved the outcome
In our own reporting process, one cycle generated:
43 Accountable Actions
15 P0 · 21 P1 · 7 P2
23 Completed
Every recommendation carries a priority, an owner, and a visible completion status.
No vanity metrics. No hidden gaps. Just measurable actions tied to revenue.
How Do I Get This?
From the entry tier onwards, your plan includes the core system needed to connect marketing activity to sales outcomes:
Weber Landing Pages · TTO CDP · YME · Leadbox CRM · Full-Funnel Attribution
There is no separate platform setup fee. Plans differ mainly by media scale, campaign scope, and level of delivery support, so you can start at the right level and expand as your business grows.
One Plan. One Connected System. One Revenue Standard.
From First Enquiry to Signed Revenue. Fully Traceable.
Founded in 2010, Topkee has supported 5,000+ client cases across multiple markets, with an on-the-ground Singapore team since 2024.
We connect advertising, enquiries, sales follow-up, and closed revenue into one measurable system and apply the same accountability standard to our own campaigns.
The standard is simple: marketing should be traceable to a commercial outcome.
Q&A
This report came from a scale-up test on Topkee’s own advertising account. Rather than presenting only the best-performing period, we used the system to identify exactly where revenue was breaking down across landing pages, keywords, lead quality and funnel stages.
Within 56 days, the diagnosis generated 43 accountable actions, with 23 completed by early July.
The value of the system is not that every campaign starts with strong ROAS. It is that weak performance becomes visible, prioritised and actionable.
See the problem. Assign the action. Verify whether the number improves.
We publish our own difficult numbers for one reason:
The report is built to reveal the truth, not make performance look better than it is.
We connect the required tracking, lead flow, ownership rules, and response standards so the funnel can be measured properly.
Weeks 2 to 4: Connect the Revenue Journey
Marketing and sales data are linked across the key stages:
Enquiry → Qualified → Booked → Quoted → Signed
This is when the biggest leaks, delays and lead-quality issues start becoming visible.
Weeks 4 to 8: First Optimisation Cycle
We prioritise the highest-impact bottleneck, assign the action, and measure whether the number improves.
This may involve:
Lead quality · Response time · Booking rate · Quotation progression · Sales follow-up
This is our delivery cadence, not a guaranteed performance timeline.
The actual pace of improvement depends on your industry, sales cycle, transaction value, campaign volume, offer strength, and how consistently leads are followed up.
Enquiry → Qualified → Booked → Quoted → Signed
At every stage, we record the real count, conversion rate, owner, next action, and final outcome.
That means you can see:
-Which campaigns generate real opportunities
-Where qualified leads are getting stuck
-Which quotations convert
-Which marketing source ultimately produces revenue
ROAS is then measured against one commercial standard:
ROAS = Closed-Deal Revenue ÷ Advertising Spend
The form submission is not the outcome. The signed deal is.
Topkee tracks the journey all the way from marketing activity to measurable revenue.
Topkee is designed to work around your existing workflow first. We can introduce Leadbox, lead scoring, follow-up rules, and full-funnel tracking without forcing an immediate CRM replacement.
During the first 0 to 2 weeks, we review how your current systems handle enquiries, ownership, follow-up, and sales outcomes. Any integration or replacement is recommended only when there is a clear operational reason.
Connect first. Replace only when it improves the system.
And for the Free Funnel Diagnosis, no system replacement is required at all.
Your lead records, follow-up history, campaign data, and relevant tracking information remain accessible to your business under the agreed service scope.
Where applicable, this includes exportable records, tracking structures and account ownership arrangements.
If you change agencies or end the service, the relevant data can be handed over according to the contract.
Your customer history should remain a business asset, not become agency lock-in.
Your data. Your records. Your revenue history.
ROAS = Closed-Deal Revenue ÷ Advertising Spend
Every reporting cycle shows what improved, where performance stalled, what is holding revenue back, and what action comes next.
If performance is not moving in the agreed direction, you are not locked into a long-term commitment. Give us at least 24 hours’ notice before your next billing date, and you may end the service according to the agreed terms, without an exit penalty.
Measure the result. Review the evidence. Decide based on performance.
A follow-up person manages individual opportunities. Topkee builds the operating system around the entire lead journey, defining which leads matter, who owns them, how quickly they should be contacted, what happens next, and where every opportunity stands.
The system can include:
Lead Scoring · Response-Time Tracking · Appointment Booking · Follow-Up Workflows · Deal Attribution · Qualified-Lead Signals Back to Google, Meta, and TikTok
This means your process does not depend on one salesperson remembering what to do next.
People execute the process. The system makes the process measurable and repeatable.
When you hire or change team members, the lead history, ownership rules, follow-up records and sales data remain with the business.
People may change. The process, records and revenue intelligence remain.
And when you do hire a sales or follow-up person, Topkee becomes the system they operate from, not another spreadsheet they need to maintain.
Find the leak first. Then decide whether to fix it with Topkee.
Find Where Revenue Is Leaking. Fix What Matters First.
Your free Funnel Diagnosis maps the real customer journey:
Capture → Qualify → Book → Quote → Close
See where opportunities are being lost, what may be causing the drop-off, and which action deserves priority first.
The diagnosis is yours to keep. Fix it internally, share it with your current agency, or ask Topkee to implement the next step.
Diagnosis first. Decision second.
2-minute form · View-only access · No system changes required · Diagnosis within 3 working days
