Basic Information
Category
Website
Methods
track
Tags
Analytics
Function Overview
CDP JS-SDK
Browser Direct Event
Matomo
Matomo is an open-source web analytics platform that provides detailed insights into website traffic and user behavior. It offers a comprehensive alternative to proprietary analytics solutions while ensuring data ownership and privacy compliance.
The platform enables businesses to track user interactions across their digital properties, analyze conversion funnels, and measure campaign effectiveness. With its self-hosted capability, organizations maintain full control over their analytics data.
Integration with CDP systems allows for enhanced tracking capabilities, combining first-party data collection with advanced analytics features to deliver actionable business intelligence.
Implementation Guidelines
- Track complete user journeys from first visit to final conversion to understand the full customer lifecycle and identify optimization opportunities throughout the conversion funnel.
- Analyze engagement patterns and funnel performance with detailed reports that break down user behavior by traffic source, device type, geographic location, and other key dimensions for comprehensive performance analysis.
- Make data-driven decisions to optimize site content and user experience based on actual user behavior metrics rather than assumptions, continuously improving conversion rates and user satisfaction.
Compatibility Information
Compatible Sources
- Website
